About

A little intro
Maxim Kurkin is a multidisciplinary designer working at the intersection of product, brand, and early-stage startups. His work spans digital products, brand identities, and creative direction, shaped by hands-on experience inside fast-moving companies across Israel.
What drives his work is an understanding of how products grow, how design, strategy, and user behavior come together as a company moves from idea to pre-seed, to traction, to scale. Each project is approached with the mindset of building something real: clear, useful, and able to evolve alongside the teams behind it.
With experience collaborating closely with founders and early teams, Maxim blends creative intuition with a practical, product-driven process. Whether developing a product from scratch, shaping a brand system, or helping refine a growing startup’s direction, the goal is always the same: to create work that feels simple, intentional, and built to last.

Process

Distinct Identities
01
Crafting foundational brand identities that resonate profoundly, starting with a comprehensive exploration of your brand's essence and competitive landscape.
Unveiling Brand Essence
Strategic Brand Exploration
Systems & Guidelines
02
Building adaptable branding systems and comprehensive guidelines to ensure consistent brand representation.
Establishing Visual Standards
Guidelines & Toolkits
Applications
03
Implementing brand elements seamlessly across a wide array of global applications.
Design Deliverables
Digital Implementation
Frequently asked questions
How much is a website
Asked by Clients

Like buying a car, it's all about what you want and what you're willing to spend! Your budget sets the stage for the magic I can work. Let's nail that down, and I'll show you the tricks up my sleeve!

What is your process of work?
Asked by Clients

Creating standout designs involves teamwork and digging deep. It all starts by getting to know your brand inside out – understanding what makes it tick and connecting with your customers' needs. That's the foundation for crafting designs that truly resonate.

What are the payment terms?
Asked by Clients

My approach usually starts with a 25% deposit to get things rolling. Breaking the project into milestones, we'll agree on payments after each milestone. I'm flexible with payment plans, tailoring them to fit both our needs for a smooth collaboration.

Why did you name your brand after yourself?  Are you that narcissistic?
Asked by Psychiatrist

Yes!

I'm interested in collaboration. Where do I start?
Asked by Clients

Fantastic, I'm thrilled to dive in! Reach out to me at maximkurk@gmail.com and share a bit about your project (or simply use the contact form). I'll swiftly get back to you, and we can schedule our first chat.